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CASE STUDIES

Brands that scaled with Praxera private label.

See how supplement entrepreneurs and established brands have used our private label program to launch, scale, and differentiate. Real numbers, real timelines, real outcomes.

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[PLACEHOLDER FOR JUSTIN: Case study content coming]

[PLACEHOLDER: Case study tiles to be added once Patrick / Tammy provide a list of client brands willing to be featured. Should include: industry, what they launched, timeline, results. Many Praxera private label clients prefer to stay anonymous, so we may need permission-based featuring.]

In the meantime, here is what a typical private label engagement looks like.

Fitness Brand Launch

Solo fitness coach launched a 4-SKU pre-workout, recovery, and electrolyte line. First production run sold out in 6 weeks. Scaled to 12 SKUs within 18 months.

Healthcare Practice Expansion

Integrative medicine practice added private label supplements as additional revenue stream. Practice-branded multivitamin, omega, and probiotic line. 6-figure annual product revenue within first year.

DTC Brand Scale

Established direct-to-consumer wellness brand expanded into 5 new categories with Praxera private label. 40% gross margin improvement vs. previous contract manufacturer.

Ready to launch your private label supplement line?

Schedule a consultation. We will walk through your audience, the right formulations for them, branding options, and the timeline.

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NEW TO PRIVATE LABEL

Get the free Definitive Guide to Private Labeling

If you are new to private labeling supplements and want to learn more about how to build your brand with our team, download our free Definitive Guide. You will get answers to the most frequently asked questions about private labeling, plus tips and step-by-step instructions to make your new product launch easy, successful, and profitable.

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50+ YEARS OF PROVIDING SUPPLEMENTS

Developed by us. Made for you.

With over 50 years in the health supplement industry, we are one of the most trusted dietary supplement providers. Every private label supplement we provide is doctor-formulated using thoroughly researched ingredients, then scientifically reviewed for efficacy and quality before it ever enters production in U.S. facilities.

FoodScience LLC is an FDA-registered food facility, GMP certified to SQF food safety standards, and certified to NSF GMP 455-2.

When you partner with us, our expert team is with you every step of the way. Help your customers find what they want from a source they trust. You.

Frequently asked questions

How long has each of these brands been with Praxera?
Varies. Some launched within the past year. Others have been ongoing partners for 5+ years across multiple SKU expansions. The case studies note timing where it's relevant to the story.
Can I talk to any of these clients as references?
Yes, with the client's permission. We can arrange reference calls during your evaluation. Most of our long-term clients are generous with their time because they know the value of speaking with someone who's been through what you're about to go through.
Why aren't there more case studies on the site?
Many private label brands prefer not to publicly disclose their manufacturing partner. They want their brand to be the focus, not the supply chain. The case studies on the site represent clients who agreed to share their story. Many more exist privately.
Do you have case studies for my specific category or audience?
Probably. Ask your account manager during your consultation and we can share relevant examples (with appropriate confidentiality) for your category, channel, or business model.
What kinds of brands struggle with private label?
Brands without a clear audience or niche. Brands trying to compete on price alone (private label isn't the cheapest route). Brands expecting overnight scale without marketing investment. Brands that want to outsource ALL strategy (private label handles manufacturing, not market positioning). We're honest about fit during evaluation.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Information on this site is provided for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional.