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PRIVATE LABEL SLEEP SUPPLEMENTS

Sleep supplements that promote restful sleep and support natural sleep cycles*

In an ideal world, everyone would fall asleep within minutes and get plenty of rest every night.           In reality, millions of Americans struggle to get adequate, high-quality sleep.

Sleep supplements support restful sleep by helping support relaxation and the body's response to everyday stress.

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Build a sleep supplement line with doctor-formulated options

Sleep customers are not just people looking for evening wellness support. They include customers adjusting to travel schedules, parents handling everyday stress, professionals focused on routine and rest quality, and anyone wanting sleep quality support. The category appeals across audiences.

With direct access to over 190 doctor-formulated supplements, low minimums, and no set-up fees, you can build out a complete product line that fits your audience. Choose from our catalog of ready-to-launch formulations, customize the branding, and we provide and fulfill.

HOW IT WORKS

Get to market faster with a partner who handles the heavy lifting.

01

BUILD YOUR PRODUCT LINE

Direct access to over 190 doctor-formulated supplements with low minimums and no set-up fees. Choose what fits your audience and your timeline.

02

DESIGN YOUR BRAND

Use your existing logo, customize a new label, or pick from our professional templates. Our in-house design team brings your vision to life.

03

START SELLING FAST

Launch in as little as 3 to 4 weeks after approving your labels. Every product passes rigorous quality assurance before it ships.

WHY SLEEP

Why sleep supplements are a strong category to build a brand around.

Broad customer need

Sleep difficulty is one of the most widespread wellness concerns in the country. Customers look for options, making this a high-intent category with strong demand.

Daily compliance, high LTV

Sleep supplements are often used nightly. Daily-use products drive monthly purchase cadence and high lifetime value once a customer finds a brand they trust.

Format flexibility matches audience preference

Capsules for the no-fuss audience, chewables and liquid formats for ease. Different formats let you serve different sleep customer types within one brand.

Praxera's sleep formulations available for private label

A selection of our existing sleep supplement line, available for private label today.

Schedule a consultation for the full catalog and custom options.

Private label supplement - foundation ink FORMULA

Sleep Benefits

Comprehensive sleep support formula combining ingredients of melatonin, l-theanine, and calming botanicals.*

MelatoninL-TheanineBotanicals
Private label supplement - foundation ink FOUNDATION

Melatonin

Single-ingredient melatonin for sleep cycle support and jet lag management.*

Melatonin
Private label supplement - sleep ink RELAXATION

L-Theanine

Amino acid that increases relaxation and soothes the central nervous system.*

L-TheanineRelaxation
Private label supplement - stress ink STRESS

Cortisol Benefits

Formulated to support healthy cortisol levels for restful sleep and stress balance.*

AdaptogensCortisol Support
Private label supplement - botanical ink BOTANICAL

Ashwagandha & Valerian Root

Traditional botanicals supporting deeper sleep and faster sleep onset.*

AshwagandhaValerian

WHY PRAXERA FOR SLEEP

Premium ingredients, science-informed, format-flexible.

Our sleep supplements use premium melatonin, herbs, and other ingredients. Our R&D team consults with expert researchers before formulating new products, so you can market sleep support with a clearer formulation story. With capsule, chewable, and liquid formats available, you can reach a range of sleep-support customers.

Sleep supplements

Build across multiple health categories

Most brands start with one category and expand. Combine sleep with adjacent categories to grow lifetime value per customer.

Women's Health

Women's Health
Men's Health

Men's Health
Probiotics

Probiotics
Sleep

Sleep
Fitness

Fitness
Weight Management

Weight Management
Cognitive

Cognitive

+ AND MORE

Looking for the complete catalog of available formulations? Schedule a Consultation →

Ready to launch your sleep supplement line?

Schedule a consultation and we will walk through your audience, the right sleep formulations for them, branding options, and the timeline. Most brands launch within 3 to 4 weeks of approving labels, 8 to 12 weeks from first conversation.

Schedule a Consultation

Reach Out to Get Your Sleep Supplement Line Started
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NEW TO PRIVATE LABEL

Get the free Definitive Guide to Private Labeling

If you are new to private labeling supplements and want to learn more about how to build your brand with our team, download our free Definitive Guide. You will get answers to the most frequently asked questions about private labeling, plus tips and step-by-step instructions to make your new product launch easy, successful, and profitable.

Download the Guide

50+ YEARS OF PROVIDING TOP-QUALITY SUPPLEMENTS

Developed by us. Made for you.

With over 50 years in the health supplement industry, we are one of the most trusted dietary supplement providers. Every private label supplement we provide is doctor-formulated using thoroughly researched and tested ingredients, then scientifically reviewed for efficacy and quality before it enters production in U.S. facilities.

Praxera is a division of FoodScience LLC, an FDA-registered food facility, GMP certified to SQF food safety standards, and certified to NSF GMP 455-2.

When you partner with us, our expert team is with you every step of the way. Help your customers find what they want from a source they trust. You.

Frequently asked questions

What does private labeling sleep support supplements actually involve?
Private labeling means you launch a sleep support product under your own brand using one of our pre-existing, doctor-formulated stock formulas. We handle production, quality testing, and bottling. You select the formulation from our catalog, design your label, and we produce the finished product ready to ship under your brand. No formulation work, no setup fees, no lab build-out.
What are typical minimums and lead times for sleep support products?
Most sleep support formulations have minimum order quantities in the low hundreds of bottles per SKU. Once your labels are approved, production typically takes three to four weeks before your first inventory ships. Custom packaging can extend that timeline. We give you exact MOQs and lead times for the SKUs you select during your consultation.
How much does it cost to launch a sleep support private label line?
Total launch cost depends on the SKUs you choose, the packaging you select, and the volume you order. Most clients launch a 3-5 SKU sleep support line for under $15,000 in initial inventory, including custom label design. There are no setup fees, no annual contracts, and no formulation costs for private label. We provide transparent SKU-by-SKU pricing during your consultation.

 * These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Information on this site is provided for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional.