50+ years of supplement expertise behind every brand we partner with.

Built on truth in labeling, scientific rigor, and respect for the entrepreneur.

Praxera was founded in 1973 with a simple commitment: build dietary supplements that integrative healthcare professionals could confidently recommend. That commitment shaped everything that came after: how we source ingredients, how we formulate, how we test, and how we label what is in the bottle.

Five decades later, we have grown into a 190-plus product catalog manufactured in an FDA-registered, GMP-certified US facility. The original commitment has not changed. We believe label transparency should match production formulation. No unnecessary fillers we will not disclose. No marketing claims our science cannot support.

For most of our history, Praxera's primary customer was the integrative medicine community: naturopathic doctors, functional medicine practitioners, chiropractors, and other healthcare professionals who recommended our supplements to their patients. That clinical scrutiny shaped our formulation standards. Our products had to meet practitioner expectations, had to be developed with quality and responsible formulation in mind, and supported by formulation rationale and scientific review.

We launched our private label program to extend that same production standard to a broader audience: entrepreneurs and established brand-builders who want to launch their own supplement lines without compromising on quality. The same facility, the same formulations, the same testing protocols, just under your brand.

FoodScience, LLC, Praxera's parent company, is a U.S. owned manufacturer of nutritional supplements for humans and pets, operating multiple manufacturing facilities and product brands across the integrative medicine, retail, veterinary, and private label channels. That scale gives Praxera private label clients access to manufacturing infrastructure and ingredient sourcing networks, often out of reach for smaller-scale operations.

Operating at the Praxera level keeps the relationship with each private label client direct and personal. You work with our team. The same people who answer your questions during evaluation are the people who manage your engagement after launch.