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PRIVATE LABEL MULTIVITAMIN SUPPLEMENTS

Foundation daily multivitamins for every life stage and lifestyle

Multivitamin supplements nourish your body with nutrients that energize and           keep you healthy and happy.

Multivitamins make up for a diet that probably doesn’t include the five-to-nine recommended servings of fruits and vegetables every day. 

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Build a multivitamin supplement line with proven formulations.

Multivitamins are the entry point for most supplement customers. Get this category right and you've built a foundation of trust that customers extend to your other product lines.

With direct access to over 190 doctor-formulated supplements, low minimums, and no set-up fees, you can build out a complete product line that fits your audience. Choose from our catalog of ready-to-launch formulations, customize the branding, and we provide and fulfill.

HOW IT WORKS

Get to market faster with a partner who handles the heavy lifting.

01

BUILD YOUR PRODUCT LINE

Direct access to over 190 doctor-formulated supplements with low minimums and no set-up fees. Choose what fits your audience and your timeline.

02

DESIGN YOUR BRAND

Use your existing logo, customize a new label, or pick from our professional templates. Our in-house design team brings your vision to life.

03

START SELLING FAST

Launch in as little as 3 to 4 weeks after approving your labels. Every product passes rigorous quality assurance before it ships.

WHY MULTIVITAMIN

Why multivitamin supplements are a strong category to build a brand around.

Gateway category

First supplement most people buy. Customers who trust your multi will trust your specialty products next. High strategic value for new brands.

Audience tiers from kids to seniors

Kids chewables, adult women, men & seniors. One core category that lets you serve every demographic with tailored formulations.

Daily compliance, predictable revenue

Daily-use product with monthly purchase cadence. Strong subscription category with predictable lifetime value.

Praxera's multivitamin formulations available for private label

A selection of our existing multivitamin supplement line, available for private label today.

Schedule a consultation for the full catalog and custom options.

DAILY

Daily Best® Ultra

One-a-day multivitamin combines 27 nutrients including B vitamins, amino acids and minerals for heart, bone and eye health.*

27 Nutrients
botanical-ink FOUNDATION

Spectra

Comprehensive formula with over 50 essential nutrients including B vitamins, antioxidants and amino acids.

50+ Nutrients
MEN'S

Spectra Man

Comprehensive multivitamin with 58 nutrients including saw palmetto, B vitamins and amino acids for men.

58 NutrientsSaw Palmetto
WOMEN'S

Spectra Woman

Comprehensive formula with 56 nutrients including calcium, iron, biotin and omega fatty acids for bone, energy, digestion.*

56 NutrientsIron
SENIOR

Spectra Senior

Healthy aging multiple with 60+ nutrients including amino acids, vitamins and herbal extracts.

60+ Nutrients
MEN'S

Daily Best® Men

Multivitamin with vitamins, minerals, amino acids and herbal extracts to support men's health needs.*

Multivitamin
WOMEN'S

Daily Best® Women

Multivitamin with patented clinically proven ingredients for hormonal balance, vision, digestion and urinary health.*

MultivitaminHormonal
cardiovascular-ink METABOLIC

Metabolic Multi

Comprehensive formula with bioavailable plant extracts, vitamins, minerals and amino acids for metabolism and energy.*

MetabolicEnergy

WHY PRAXERA FOR MULTIVITAMIN

Bioavailable forms, purposeful doses, doctor-formulated.

Cheap multivitamins flood the market. Our formulations use methylated B vitamins, bioavailable mineral forms, and purposeful doses. Customers who try a quality multi feel the difference and don't go back to the drugstore brand.

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Build across multiple health categories

Most brands start with one category and expand. Combine multivitamin with adjacent categories to grow lifetime value per customer.

Women's Health

Women's Health
Men's Health

Men's Health
Probiotics

Probiotics
Sleep

Sleep
Fitness

Fitness
Weight Management

Weight Management
Cognitive

Cognitive

+ AND MORE

Looking for the complete catalog of available formulations? Schedule a Consultation →

Ready to launch your multivitamin supplement line?

Schedule a consultation. Most brands launch within 3 to 4 weeks of approving labels, 8 to 12 weeks from first conversation.

Schedule a Consultation

Reach Out to Get Your Multivitamin Supplement Line Started
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NEW TO PRIVATE LABEL

Get the free Definitive Guide to Private Labeling

If you are new to private labeling supplements and want to learn more about how to build your brand with our team, download our free Definitive Guide. You will get answers to the most frequently asked questions about private labeling, plus tips and step-by-step instructions to make your new product launch easy, successful, and profitable.

Download the Guide

50+ YEARS OF PROVIDING TOP-QUALITY SUPPLEMENTS

Developed by us. Made for you.

With over 50 years in the health supplement industry, we are one of the most trusted dietary supplement providers. Every private label supplement we provide is doctor-formulated using thoroughly researched and tested ingredients, then scientifically reviewed for efficacy and quality before it enters production in U.S. facilities.

Praxera is a division of FoodScience LLC, an FDA-registered food facility, GMP certified to SQF food safety standards, and certified to NSF GMP 455-2.

When you partner with us, our expert team is with you every step of the way. Help your customers find what they want from a source they trust. You.

Frequently asked questions

What does private labeling multivitamin supplements actually involve?
Private labeling means you launch a multivitamin product under your own brand using one of our pre-existing, doctor-formulated stock formulas. We handle production, quality testing, and bottling. You select the formulation from our catalog, design your label, and we produce the finished product ready to ship under your brand. No formulation work, no setup fees, no lab build-out.
What are typical minimums and lead times for multivitamin products?
Most multivitamin formulations have minimum order quantities in the low hundreds of bottles per SKU. Once your labels are approved, production typically takes three to four weeks before your first inventory ships. Custom packaging or formulation can extend that timeline. We give you exact MOQs and lead times for the SKUs you select during your consultation.
Are these multivitamin products FDA-compliant?
Yes. All our multivitamin formulations are produced in our FDA-registered, GMP-certified Vermont facility. Our formulations meet dietary supplement labeling requirements under DSHEA. Each batch is tested for identity, potency, and contaminants. You receive Certificates of Analysis with your inventory. We help you understand the structure-function claims you can responsibly make on your label.
How much does it cost to launch a multivitamin private label line?
Total launch cost depends on the SKUs you choose, the packaging you select, and the volume you order. Most clients launch a 3-5 SKU multivitamin line for under $15,000 in initial inventory, including custom label design. There are no setup fees, no annual contracts, and no formulation costs for private label. We provide transparent SKU-by-SKU pricing during your consultation.

 * These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Information on this site is provided for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional.