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PRIVATE LABEL FITNESS SUPPLEMENTS

Nutritional supplements that support fitness, performance, and recovery.*

Fitness supplements provide vital nutrients to improve physical health, boost athletic performance, and aid recovery after exercise. Science-backed formulas support different goals whether your customers are fitness enthusiasts or professional athletes.*

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Build a fitness supplement line with proven formulations.

More health brands are entering the fitness supplement business. Praxera's private-label fitness line gives you expertly researched and tested formulations with superior, filler-free ingredients so you can differentiate your brand in a competitive landscape.

With direct access to over 190 doctor-formulated supplements, low minimums, and no set-up fees, you can build out a complete product line that fits your audience. Choose from our catalog of ready-to-launch formulations, customize the branding,  and we ship directly to you or your fulfillment center. 

HOW IT WORKS

Get to market faster with a partner who handles the heavy lifting.

01

BUILD YOUR PRODUCT LINE

Direct access to over 190 doctor-formulated supplements with low minimums and no set-up fees. Choose what fits your audience and your timeline.

02

DESIGN YOUR BRAND

Use your existing logo, customize a new label, or pick from our professional templates. Our in-house design team brings your vision to life.

03

START SELLING FAST

Launch in as little as 3 to 4 weeks after approving your labels. Every product passes rigorous quality assurance before it ships.

WHY FITNESS

Why fitness supplements are a strong category to build a brand around.

High-repeat purchase category

Protein, pre-workout, recovery, and electrolyte products move on a monthly cadence. Predictable subscription revenue and strong lifetime value once a customer joins the line.

Clear, defined audience segments

Strength athletes, endurance athletes, weekend warriors, general fitness customers. Each segment has different needs and price tolerances, letting you tier your product line strategically.

Outcome-driven value proposition

Fitness customers know what they want and why: more energy, faster recovery, lean muscle, endurance. This means a shorter path to the sale and lower client acquisition cost. 

Our fitness formulations available for private label

A selection of Praxera's existing fitness supplement line, available for private label today. Schedule a consultation for the full catalog and custom options.

HORMONAL

DIMPRO®

Diindolylmethane (DIM) for hormonal balance supporting weight management and performance.*

DIMHormonal Support
ENDURANCE

Gluconic® DMG 250 mg

Dimethylglycine to train harder with less fatigue. Supports oxygen use and lactic acid metabolism.*

DMG 250mgEndurance
ENERGY

Mito-Fuel

Mitochondrial energy support for sustained training intensity.*

B-VitaminsEnergy Support
BODY COMP

Tonalin®-CLA

Conjugated linoleic acid for fat loss while preserving lean muscle mass.*

CLABody Composition
FOUNDATION

Vitamin C, B-Complex, Magnesium

Foundational supplements supporting adrenal health, energy metabolism, and recovery.*

Vitamin CB-ComplexMagnesium
STRENGTH

Creatine & BCAAs

ATP replenishment for high-intensity training and branched-chain amino acids for muscle recovery.*

CreatineBCAAsRecovery

WHY PRAXERA FOR FITNESS

Premium formulations, filler-free ingredients, ready to brand.

More health brands are entering the fitness supplement business, increasing the value they can offer their clients. Our private-label fitness line uses the latest advancements in nutritional science and superior, filler-free ingredients so you can differentiate your brand in a competitive landscape.

Why_Private_Label_Fitness_Supplements

Build across multiple health categories

Most brands start with one category and expand. Combine fitness with adjacent categories to grow lifetime value per customer.

Women's Health

Women's Health
Men's Health

Men's Health
Probiotics

Probiotics
Sleep

Sleep
Fitness

Fitness
Weight Management

Weight Management
Cognitive

Cognitive

+ AND MORE

Looking for the complete catalog of available formulations? Explore the Product Guide →

Ready to launch your fitness supplement line?

Schedule a consultation and we will walk through your audience, the right fitness formulations for them, branding options, and the timeline. Most brands launch within 3 to 4 weeks of approving labels, 8 to 12 weeks from first conversation.

Schedule a Consultation

Reach Out to Get Your Fitness Supplement Line Started
PL-Bottle-50-years

NEW TO PRIVATE LABEL

Get the free Definitive Guide to Private Labeling

If you are new to private labeling supplements and want to learn more about how to build your brand with our team, download our free Definitive Guide. You will get answers to the most frequently asked questions about private labeling, plus tips and step-by-step instructions to make your new product launch easy, successful, and profitable.

Download the Guide

50+ YEARS OF PROVIDING SUPPLEMENTS

Developed by us. Made for you.

With over 50 years in the health supplement industry, we are one of the most trusted dietary supplement providers. Every private label supplement we provide is doctor-formulated using thoroughly researched ingredients, then scientifically reviewed for efficacy and quality before it ever enters production in U.S. facilities.

FoodScience LLC is an FDA-registered food facility, GMP certified to SQF food safety standards, and certified to NSF GMP 455-2.

When you partner with us, our expert team is with you every step of the way. Help your customers find what they want from a source they trust. You.

Frequently asked questions

What does private labeling fitness supplements actually involve?
Private labeling means you launch a fitness product under your own brand using one of our pre-existing, doctor-formulated stock formulas. We handle production, quality testing, and bottling. You select the formulation from our catalog, design your label, and we produce the finished product ready to ship under your brand. No formulation work, no setup fees, no lab build-out.
What are typical minimums and lead times for fitness products?
Most fitness formulations have minimum order quantities in the low hundreds of bottles per SKU. Once your labels are approved, production typically takes three to four weeks before your first inventory ships. Custom packaging or formulation can extend that timeline. We give you exact MOQs and lead times for the SKUs you select during your consultation.
Are these fitness products FDA-compliant?
Yes. All our fitness formulations are produced in our FDA-registered, GMP-certified Vermont facility. Our formulations meet dietary supplement labeling requirements under DSHEA. Each batch is tested for identity, potency, and contaminants. You receive Certificates of Analysis with your inventory. We help you understand the structure-function claims you can responsibly make on your label.
How much does it cost to launch a fitness private label line?
Total launch cost depends on the SKUs you choose, the packaging you select, and the volume you order. Most clients launch a 3-5 SKU fitness line for under $15,000 in initial inventory, including custom label design. There are no setup fees, no annual contracts, and no formulation costs for private label. We provide transparent SKU-by-SKU pricing during your consultation.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Information on this site is provided for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional.