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Private Label Supplement Categories

All 17 supplement categories available for private label today. Click any category to explore formulations, ingredients, and available formats.

Women's Health private label supplements

Women's Health
Men's Health private label supplements

Men's Health
Probiotics private label supplements

Probiotics
Sleep private label supplements

Sleep
Fitness private label supplements

Fitness
Weight Management private label supplements

Weight Management
Cognitive private label supplements

Cognitive
Healthy Aging private label supplements

Healthy Aging
Herbal private label supplements

Herbal
Immune-Bundle-Layout_08

Immune Support
prenatal protocol

Prenatal
mens multivitamin

Multivitamin
kids nutrition

Pediatric
Joint-health2

Joint Support
mens heart health

Heart Health
gut-brain-detox (1)

Detox & Liver
energy-protocol_thumbnail

Energy

Looking for the complete catalog of available formulations? Schedule a Consultation →

50+

years formulating supplements

190+

doctor-formulated products

17

Top-Selling wellness categories

3-4 wk

from label approval to shipping

DESIGN SERVICES

From logo to print-ready label, our team becomes yours.

Most private label clients fall into one of two camps. Either they have brand assets they want to apply to a label template, or they're building their brand from scratch and need help with everything from logo to finished design. We work with both. Your design service includes brand discovery, template selection, label iteration, and print-ready production files. All in-house, all included.

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NEW TO PRIVATE LABEL

Get the free Definitive Guide to Private Labeling

If you are new to private labeling supplements and want to learn more about how to build your brand with our team, download our free Definitive Guide. You will get answers to the most frequently asked questions about private labeling, plus tips and step-by-step instructions to make your new product launch easy, successful, and profitable.

Download the Guide

Ready to start your private label supplement line?

Schedule a consultation. We will walk through your audience, the right formulations for them, branding options, and the timeline. No commitment.

Schedule a Consultation

Get Your Private Label Consultation Set Up Today!

50+ YEARS OF PROVIDING TOP-QUALITY SUPPLEMENTS

Developed by us. Made for you.

With over 50 years in the health supplement industry, we are one of the most trusted dietary supplement providers. Every private label supplement we provide is doctor-formulated using thoroughly researched and tested ingredients, then scientifically reviewed for efficacy and quality before it ever enters production in U.S. facilities.

Praxera is a division of FoodScience LLC, an FDA-registered food facility, GMP certified to SQF food safety standards, and certified to NSF GMP 455-2.

When you partner with us, our expert team is with you every step of the way. Help your customers find what they want from a source they trust. You.

Frequently asked questions

What is a private label supplement, exactly?

A private label supplement is a pre-formulated dietary supplement produced by a manufacturer (us) and sold under your brand name. You don't formulate it, you don't manufacture it, and you don't run quality testing. You select from existing formulations, design your label, and we produce finished inventory ready to ship under your brand.

What is the difference between private label and white label?

The terms are used interchangeably by most people. Technically, white label refers to generic products that anyone can rebrand identically. Private label refers to formulations and packaging that are customized for a specific brand. In our world, the practical difference is small: you get to customize the label design (and optionally the packaging) regardless of which term you use.

How much does it cost to start a supplement brand with private labeling?

Most clients launch a 3-5 SKU line for under $15,000 in initial inventory, including label design. There are no setup fees, no annual contracts, no formulation fees for private label, and no minimum spend across SKUs. The cost depends on the specific SKUs, packaging choices, and quantities.

What are the most important things to know before launching a private label supplement brand?

Three things matter most. First: pick a real niche and audience, not a generic 'wellness' play. Second: understand DSHEA labeling rules (structure-function claims, supplement facts panels, disclaimers) before you finalize labels. Third: plan distribution. Direct-to-consumer Shopify is the most accessible channel; retail and wholesale need additional positioning work. We help you think through all three during onboarding.

How do I price my private label supplements?

Standard supplement retail pricing follows a 4-5x markup over cost-of-goods for DTC and 2-3x for wholesale. Premium positioning supports higher markups. We give you transparent SKU-level cost data so you can price intelligently for your channel and audience.

Do I need any licenses or certifications to sell private label supplements?

In the U.S., you don't need a license to sell dietary supplements, but you must comply with FDA labeling rules (DSHEA), follow good manufacturing practices on your distribution side, and register with FDA if you import or manufacture certain products. We handle the manufacturing-side compliance. Your business-side compliance (state business licenses, sales tax registration, claims review) is your responsibility, and we point you to resources.

Can I sell my private label supplements on Amazon?

Yes. Many of our private label clients sell on Amazon. You will need to register your brand in Amazon Brand Registry, ensure your labels comply with Amazon's supplement category requirements (which are stricter than basic FDA rules), and meet their barcoding requirements. We help you understand these during onboarding.

 * These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Information on this site is provided for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional.